Los Angeles is practically synonymous with the vision of shiny Hollywood dreams, but something seedier lurks under the picture-perfect veneer and that's exactly the side that hard rock group the Gitas explore in their music. Their songs unfold like stories set to a soundtrack of heavy chords and punishing drum beats. In their lyrics, the group channels the grittier side of California life and its characters while also bringing in elements of Hindu philosophy to complete their distinctive vision.
Following the debut of their single "Magic," the Gitas released their latest album Beverly Kills in February. We caught up with singer/guitarist Sasha Chemerov and bassist Sal Ramazzini to chat about the story behind their name, the recording process for the album, and the importance of visual art in relation to music. Hop to the next page to read the full interview.
Hometown: Los Angeles, CA
Homebase: Los Angeles, CA
What's the story behind your name?
Sasha: The Gitas stands for "the songs" in Sanskrit and the story behind is it that we are standing for songs, not for image or the mathematics in music. We don't give a shit about competition, but we still look good.
Where do you find inspiration?
Sasha: Everywhere.
Sal: Daily life and from other artists.
Sasha: The grunge from the '90s, Garage House from the UK, psychedelic rock from the '60s and '70s and my mom singing. As far as daily life, we meet people. We have beautiful nature, we live in fucked up Los Angeles and have beautiful people around us.
What was the recording process like for the album?
Sasha: The album was recorded at Rattle Room studio in Burbank. It took us eight months to finish and the process was different. We really love what we've been doing but it was a lot of pressure, there were lies involved, unfairness, and we've lost a member of the band in the process. But the record is beautiful so check it out.
What do you want listeners to take away from your music?
Sasha: We're trying to put enough air for the listener so he can build his own world out of our songs. But at the same time, we have a certain sense and message in each one.
Your album Beverly Kills has been out for nearly two months now. What's this period been like for you now that it's out in the world?
Sal: We are happy now because our music can reach anybody.
Sasha: And anybody can reach our music.
How important is the live show to you as a band?
Sal: It's really important because the stage is our temple. It's the platform to inspire people. Playing live is the most addictive drug ever. It make me feel alive and complete.
Sasha: It's actual magic, when you're playing live.
You list the person responsible for your visuals on your Facebook. How important is artwork and visuals to understanding the band? How involved are you?
Sasha: I think it's really important to have visuals. I don't think every band pays attention to how they represent their product.
The art is just as important as another member of the band, but to a lesser degree. The most outstanding records capture the energy that the live show gives. We are fully involved in all the artwork that is put out. We sit for hours with Gosha, while he is making art for The Gitas. Before he starts making it, we talk about the concept and what I want to see there.
What have been artwork from other artists that have had an impact on you as a listener/fan?
Sal: Alex Grey from his work with Tool.
Sasha: The poster art from the psychedelic rock era. Tea Party is one company that I really like.
What's it like being a musician in Los Angeles?
Sal: Really tough and beautiful.
What are your goals ahead for the near and distant future?
Sasha: We're about to release our new video for "Magic" and we hope to go on tour soon.
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